Site updates just in time for NAMM
Posted: 17/01/08
Well Winter NAMM 2008 is well under way and i’ve done a lot of work on the site just in time for it. This is the biggest conference of the year where manufacturers announce the latest products and the press gets a big heads up on what’s going to be released.
But more importantly it serves as a convenient tool for the manufacturers to strike deals with merchants so orders can be filled. An example is say Fender releases a new guitar, a rep from Guitar Center might come by the booth and see what’s going on, and then the two parties will have a discussion about how many units of the new model they want to order.
There’s a lot of hooplah and glitz, some hotshots might chose to endorse something or a booth might put on a bit show, but in essence it’s all about convenience having everyone in the same place and getting fresh business done after the Christmas season.